ADVISORY SERVICES

Tailored support, to meet
your pricing transformation goals
We help pricing and product teams cut through complexity and focus on the decisions that matter most.
Our advisory work is practical, transparent and designed for real pricing environments, giving teams clarity, confidence and control.
Pebbles advisory support is designed for teams that need progress, not theory.
Whether the need is pricing transformation, model optimisation, product launch support or embedded specialist resource, the work is structured to fit live business constraints and deliver decisions that can actually be implemented.
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PRACTICAL
PRICING
SUPPORT
Strategy & product design — From pricing and underwriting reviews to complete pricing support for start‑ups and new product launches, aligning pricing strategy with commercial goals.
Pricing architecture & optimisation — End‑to‑end pricing frameworks, model rebuilds and optimisation structures that support compliant, scalable growth.
Risk, market & demand modelling — Deep experience across risk, demand and market modelling, built to support real‑world pricing and trading decisions.
Interim and specialist support — Experienced practitioners embedded into your team to deliver specific outcomes, coach your people and support delivery through periods of change.
Advisory built by people who’ve run pricing, not just advised on it.
I engaged Pebbles to conduct a review of pricing and underwriting capabilities.
The brief was specific to pricing and underwriting, and they delivered the objectives to a tight timetable.
Throughout the whole process Dan and Sherdin listened to us and kept to the brief. They kept an open mind and were very transparent and honest in their thinking and working.
They outlined their opinions on best practices and gave clear examples of where we stood relative to their view which enabled us to prioritise and invest in the required areas.
Nika Lee
Chief Underwriting Officer
We needed some extra support to get our new rating structure built, Pebbles listened to our needs and provided the right level of support and applied the necessary diligence in improving data and building the burning cost models.

Great to work with a firm that does what's been agreed without fuss.
Justin Clarke
Chief Underwriting Officer
I asked Pebbles to rebuild our Home insurance optimisation algorithms. Their collaborative approach, led to an easy integration across my teams, and delivered the project within the expected timescales, budgets. Generating significant benefit uplift across multiple metrics
Jon Wilshire
Chief Underwriting Officer
Sherdin provided interim support running the UK Retail pricing team covering all of personal, commercial (SME) lines. Alongside this he developed the business case,  and initial design for a new rating engine. During his time with us, he developed the team skills, supported our recruitment drive, and successfully supported the tender of a number of new and existing schemes. His contribution and willingness to get  involved has made him a trusted advisor, providing leadership support to me and the rest of the team
Hannah Wilde
Head of Portfolio
Underwriting and Pricing

Explore our products

DATA PRODUCTS

Precise, quality data for all pricing models.
Better inputs, simpler models, stronger pricing decisions. Clean, granular enrichment designed to strengthen models and free teams from data preparation.
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MARKET PULSE

Know exactly what the market is doing, every day.
Daily market pricing insight, powered by PCW quote data, to help pricing and underwriting teams act earlier and explain change.
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ADVISORY SERVICES

Experienced pricing support that delivers.
Practical advisory work across pricing, underwriting, product and commercial decision-making, delivered by seasoned professionals.
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